Video streaming app Meerkat is a thing of the past now. The app was withdrawn from application stores earlier this month, and services have stopped. The service is being replaced by a more up-to-date one called Houseparty, which is argued to be faster and easier to connect of.
The developments are noticeable all over the internet. Meerkat’s twitter account has become private, and the website redirects you to Houseparty’s site. Meerkat came from what remained after an earlier app Yevvo died out. After a run of about an year, with most of the promotion strategy based on word of mouth, the app has taken a falling, bowing to the might of social media giants Facebook and Twitter following their gradual entry into live streaming.
Meerkat had claimed quite some attention for itself in SXSW 2015 in Austin, Texas. But like Foursquare, which saw similar popularity in 2007, the app failed to retain that fame, much less enhance it into becoming a phenomenon like Twitter did at one time.
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To be fair, the odds weren’t exactly in the app’s favor ever since it started out. Twitter purchased Periscope pretty close to when Meerkat made its not-so-grand appearance at the event, and so it was only a matter of time when Periscope’s private beta ended and the app captured the market. Facebook’s Live feature too made its appearance first on Facebook Pages and then on profiles as well. Snapchat and Instagram announced pretty major fresh inclusions.
Houseparty is the app that now replaces Meerkat, bringing the feature to text a link to people to invite them in a conversation. The app is quick and efficient, though since it is pretty new, one can expect major image and utility upgrades in the coming time. Houseparty will be facing a tough market where it will have to battle the same live streaming services which took down Meerkat, and which are supported by huge corporates with capital. The app looks like it has learnt quite a few lessons from its predecessors. iOS and Android can both get the app, compared to how Meerkat was iOS only when it came out in SXSW.
Meerkat’s demise was announced by the CEO of Life On Air, the company behind the app, Ben Rubin via Twitter. The response was pretty telling of how much the app was appreciated. Let’s see how Houseparty is received in the market.